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Understanding McLuhan
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08885_Field_TCGG T650.txt
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1996-04-10
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experience. It is fitting that they should be the first to record
the break-up of this typographically created unity under the
impact of non-verbal media. In the electronic age Simone de
Beauvoir and Jean Paul Sartre declaim in tragic mode in What is
Literature? the dilemma of “For whom does one write?”
An editorial comment on Simone de Beauvoir in Encounter
(August, 1955) helps very much to relate the new clamorous
voices of the Gutenberg era with the phenomenon of
nationalism. The editor is considering the nature of fame and
enduring reputation:
. . . and to obtain this it is almost necessary, in our age,
to be a member of a national community that has, along
with whatever moral and aesthetic excellences, the quite
vulgar quality of being in some degree powerful—of being